The3rd Annual Escape for Good charity race will kick off in New Orleans, Louisiana on Thursday, May 22. Escape Productions LLC-sponsored event requires teams of 2 or more participants to costume themselves as their favorite heroes and go from New Orleans, Louisiana to Detroit, Michigan “with no money in their pocket” in the name of charity. The participants are given 36 hours to cover the one thousand-plus mile trip employing no more than “their wit, power of persuasion and the good will of others.”
As the competitors race they will contact their various charities, race sponsors and fans on Facebook, Instagram and Twitter for support. A spokesperson for the event reported that: “Contestants will capture each moment of their adventure via smart phones and cameras, providing followers and fans an instant look inside the race as it unfolds. Content is cross-promoted by charities, sponsors and fans alike, magnifying the race’s outreach to a broad audience.
“The Escape’s content will be broadcasted to millions via traditional media, including radio, television and online. The team that gets the most ‘Escape Miles’, a combination of distance, mode of transport (the greener the better) and a treasure hunt wins the bonus prizes for their charity.” Specifically, the winners will receive a cash bonus of $20,000 while the runners-up will score a $5,000 award thanks to the Seminole Tribe of Florida.
The actual race will occur over Memorial Day weekend but the kick-off party in New Orleans will be held on Thursday, May 22. It will feature a Live Action Battle Rap and will be hosted by comedian Terp2it. The festivities will feature standup comics from The New Movement who will compete in “special challenges” while the audience chooses which rapper makes it to the next round, The Live Action Battle Rap, which has been seen at other events such as Fun Fun Fun Fest and SXSW. It will begin at 9:00 pm at Dragon's Den.
Escape Founder Rocco Gardner said: “When we started Escape for Good three years ago, it was all about creating a charitable event that didn’t involve large production budgets, but instead harnessed the power of the internet and social media to impact people’s lives in a positive way. It’ll be fun watching as teams come up with creative ways to make the journey from New Orleans to Detroit. We are excited that the Seminole Tribe of Florida are joining us in our efforts again this year and wish to thank them for their continued support.”
This year Gardner himself will be racing for the charity Sweet Relief. The Sweet Relief Musicians Fund provides financial aid to career musicians who are unable to make ends meet while facing illness, disability or just age-related problems. Sweet Relief also seeks to “help assuage medical financial burdens for hard-working music venue and bar workers.”
The3rd Annual Escape for Good charity race will conclude with a finish line celebration in Detroit. Winners will be announced on May 25 at an awards ceremony brunch. Hopes are high as previous Escape for Good races out of New York City and Los Angeles have brought in $10,000 and $20,000, respectively, with the competing teams crossing the country (and even the Atlantic Ocean) dressed in heroic attire. Regardless of which team is victorious, every charity represented will be a winner.