Adams Golf rang in 2014 by making a huge splash yesterday when the company inked Ernie “The Big Easy” Els to a multi-year agreement that includes the South African playing a range of Adams' products while he showcases the brand’s logo on his bag and head wear.
Els' 70 professional global victories include two World Golf Championships and a record seven World Match Play Championship crowns. The former world No. 1 has triumphed in tournaments in South Africa, Europe, the U.S., Asia, Far East, Middle East and Australasia.
"As a player, there are many factors in something as fundamentally important as your equipment. Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products,” Els said in a media statement.
“I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better."
Maker of the most-used hybrids on the PGA Tour for six consecutive seasons, Adams increased its presence to 37% of all hybrids in play in 2013.
This goes along with the company topping the Champions Tour count each of the last nine years and ranking as having the most-played hybrids on the Web.com Tour since 2006.
Adams also earned top billing on the European Tour for the first time and won the LPGA Tour season hybrid count.