Begun in 1996, Equal Pay Day is a public awareness event used to illustrate the gap between women's and men's wages. The April 17, 2012 date symbolizes how far into 2012 women must work to earn what men earned in 2011. The event is held on a Tuesday to show how far into the next week women must work to earn what men earned in the previous week.
In 2009, white women earned 77 cents for every dollar earned by white, non-Hispanic men. This gap widens to 52 cents for Latinas and 61 cents for African American women. In Massachusetts, women earn 79 cents for each dollar earned by a man. (National Partnership for Women & Families)
If you'd like to get involved, consult the National Committee on Pay Equity's Equal Pay Day Kit for suggestions.