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Entenmann's Little Bites recycle, reuse, replenish Earth Day campaign

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For many families, school lunches and daily snacks can be a great way to be eco-friendly. From reusable containers to recycling, kids and parents can take little steps to be a little more green. Entenmann's Bakery wants to help make green living a little easier with its first ever Little Bites “Recycle…Reuse… Replenish” Fully Recyclable Lunch Earth Day awareness campaign and sweepstakes.

Entenmann's Bakery has partnered with TerraCycle, an international leader in the collection and reuse of non-recyclable post-consumer waste. This campaign, Little Bites “Recycle…Reuse… Replenish” Fully Recyclable Lunch Earth Day, is a way to educate consumers and reward them for re-purposing trash.

The Little Bites “Recycle…Reuse…Replenish” campaign is aimed to educate consumers on how to recycle Little Bites Pouches and turn trash into cash for schools through the point redemption process, complete with a Sweepstakes activation on Facebook for a chance to win an assortment of prizes, including a grand prize of $5,000 cash.

"We’re thrilled that our Little Bites are in lunchboxes at mealtime and now with the Little Bites Pouch Brigade recycling program to reuse the pouches and limit waste, it's a win-win for parents, kids and schools,” said Maureen Sticco, Director of Marketing Services, Entenmann’s.

“We are very excited to partner with Entenmann’s to help teach kids about how to recycle, reuse and replenish the earth,” said TerraCycle CEO Tom Szaky.

By partnering with TerraCycle, Entenmann’s demonstrates its dedication to recycling and reducing the amount of Entenmann’s Little Bites pouches that end up in landfills each year. The recycling and upcycling experts at TerraCycle are committed to creating new lives for Entenmann’s Little Bites pouches by taking the used packaging and turning it into innovative new products, while awarding points for schools that can be redeemed as cash for every Little Bites pouch received.

Now through April 30, Entenmann's Facebook page is hosting the giveaway. Lucky winners may receive an assortment of weekly prizes including Little Bites coupons, upcycled Little Bites-branded Lunch Sacks made by TerraCycle, $25 Home Depot Gift cards to start an Earth Day garden and a $5,000 cash grand prize through a sweepstakes link on the Entenmann’s Facebook page. All entries must be received by 11:59: p.m. ET April 30, 2014. Official Rules can be found at www.entenmanns.com.

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