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Entenmann's introduces new donut flavor, Red Velvet

Entenmann's Red Velvet Donut
Entenmann's Red Velvet Donut

With National Donut Day on the horizon, Entenmann's introduces a new flavor to its donut family, Red Velvet. Entenmann's has many best selling donuts, like Rich Frosted and Crumb-topped, but the seasonal flavors have been popular additions to the classic favorites. Some seasonal favorites have included Cider, Harvest Pumpkin and Frosted Raspberry.

The new flavor, Red Velvet, is available on May 15. Entenmann’s Master Baker Kathleen Robbins and her Research and Development team have created their first-ever Red Velvet donut recipe made to perfection, as Kathleen noted. “Our new donut combines the familiar taste of the fan favorite Red Velvet with the flavor of cream cheese in the glaze that we know will certainly delight our consumers.”

Again this year, Entenmann's has teamed with Salvation Army to raise funds leading up the the National Donut Day celebration on June 6, 2014. “We’re very excited to partner with The Salvation Army for the fourth year in a row and hit the $100K charitable donation mark with the debut of our newest flavored Red Velvet donut,” said Maureen Sticco, Director of Entenmann’s Marketing Services.

“Entenmann’s has been a terrific partner and supporter of our mission of goodwill and we look forward to making the 2014 National Donut Day the best one yet,” said Major Ron Busroe, National Community Relations and Development Secretary for The Salvation Army.

Now through June 30 Entenmann’s Bakery will donate to the organization $1 for every person who “likes” the Entenmann’s Facebook page (, up to $30,000. Entenmann’s Bakery has donated a total of $70,000 to The Salvation Army through the first three years of the partnership and plans to hit the $100,000 mark through this year’s donation campaign.

To add to the celebratory fun, each box of the new Red Velvet donuts, as well as Rich Frosted donuts and, Powdered Bag Donuts, will feature the National Donut Day Sweepstakes. Entenmann’s will be rewarding lucky “fans” with ‘Free Donuts for a Year’ and additional prizes through the sweepstakes link on the Entenmann’s Facebook page starting on April 21st. All entries must be received by 11:59: p.m. ET on June 30, 2014. Winners will be randomly selected from all submissions. Official Rules can be found at

Take a break this weekend and indulge in Entenmann's newest donut flavor, Red Velvet. The National Donut Day celebration might start a little early this year.

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