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Ensemble Theatre of Cincinnati works on its image

Look for a new look for the Ensemble Theatre of Cincinnati, starting with a new web site and web address.

Updated your browser bookmarks with ensemblecincinnati.org, and expect a new facade for the 1127 Vine St. building in Over the Rhine.

“As an organization, Ensemble Theatre has consistently challenged ourselves as artists, producers, and educators to become better and to explore new ways of presenting the best contemporary plays,” said Producting Artistic Director D. Lynn Meyers. “However, we also need to take the excitement that happens onstage outside of our front door.”

The new look, developed by Cincinnati firm LPK, is an evolution of the ETC’s brand, but now better captures and reflects the innovative spirit and energy audiences have come to expect on the theatre’s stage since its inception, according to spokesperson Jocelyn Meyer.

“This is the first multi-dimensional branding campaign for ETC, which has been producing compelling and often socially conscious contemporary theatre for over 26 years,” she said.

ETC now attracts 30,000 patrons annually through more than 140 performances during its main stage season and produces an array of education outreach programs that target economically disadvantaged children who typically have little or no arts programs in their schools.

The new website will also give patrons useful information about where they can eat, shop, and play to supplement their visit to the theatre.

“Over-the-Rhine is now a whole-day experience. Not only can you attend the theatre, but you also can dine at any number of great new restaurants, shop for gifts, grab a drink after a show, or take an historic tour, all without having to move your car (or bicycle!),” Meyers said.

Additionally, ETC plans to renew its focus on its Next Stage Capital Campaign, a $6.5M renovation plan intended to make significant improvements to the organization’s facilities, which span 1117-1127 Vine Street.

Once completed, the campaign (which was initially announced in 2008 only a few months preceding the economic recession) will expand lobby space, upgrade electrical and HVAC equipment, and improve overall patron experience and accessibility with new seats and other amenities.

In addition to several private donor contributions along with property donations of its current facilities, ETC has received $1.2M from the Ohio Cultural Facilities Commission, for which the organization is actively working to match in order to release the funds for use from the State and implement its first major renovation phase that will include the lobby expansion.

“We are thrilled that with so many improvements in the Over-the-Rhine Gateway Quarter over just the past few years, along with the renovation of Washington Park, there is so much renewed energy in the area and it makes sense to plan for ETC’s next chapter,” explains Meyers.

To that end, over the next few weeks, ETC will be repainting its building façade at 1127 Vine Street and add prominent banners to improve the organization’s street presence and assist patrons in easily identifying the theatre.

“This will especially help to draw new patrons to our theatre who may not be as familiar with our performing space or are unaware of the range of programs and ticket options we offer,” Meyers said.

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