American Eagle, an American Airlines regional affiliate, is getting a new name. Starting this spring, American Eagle will be known as Envoy. That is according to a statement the company released Tuesday.
Not Envoy Airlines, mind you. Simply Envoy.
The change is reportedly being made to boost American Airline's own distinct identity and eliminate confusion between the company's current name and American Eagle, its regional flying brand. The change comes following a merger between American Airlines and US Airways that was finalized late last year.
Under its new name, Envoy will be one of 10 affiliates to operate regional flights for the New American Airlines.
"Our people and our company – which is one the largest regional carriers in the world with some of the best people in our business – deserve a name that is all our own," said Pedro Fabregas, the president and CEO of American Eagle Airlines. "By taking on the Envoy name, we can better differentiate ourselves from the competition and better market ourselves. This is important for both our people and our company as we further expand our ground handling business."
Envoy was chosen as the company's new name following a lengthy process that, at one point, involved 1,000 name possibilities. Envoy was ultimately selected because it reflected what the company does for the airlines it works with – serves as an ambassador and a representative to their customers.
American Airlines is one of four major airlines operating out of Huntsville International Airport.