If you’re looking to create a lasting first impression for your business or want a substantial marker to denote your business location, a monument sign is a dramatic marketing tool you may not be able to afford to do without. While any signage is important, a monument sign can actually become a landmark, a feature that not only stands out, but helps your business stand out too. If you are in the market for new signage, consider why a monument sign may be your best choice.
Create a Spectacular First Impression
A well-designed monument can be an excellent first impression that signals to potential customers and clients who you are and even what you do. Often sign companies like Blue Pond Signs can design the logo right into the shape of the monument sign itself. Such large signs seldom fail to capture attention and create that lasting impression a business needs to be remembered by potential clients or customers.
Drive Traffic to Your Doorstep
While you naturally want to adorn your business with professional signage, you also want those signs to drive traffic to your door. Whatever your business, an appropriately designed sign is an investment in advertising—perpetual advertising that will, inevitably, pay for itself with the amount clients it attracts for you. Your sign company can help you create a sign that will be most effective for your type of business.
Built to Last
Not only is a monument sign constructed to stand the test of time and hold up well in spite of the elements, it can also convey a similar notion about your business—that it is also there for the long haul and not likely to disappear in a short time. Your sign is a symbol, in many ways, of your longevity and success—and it will convey this even if your business happens to be new. Your monument sign adds an aura of professionalism that potential customers are likely to trust.
A landmark-style monument sign created by a professional sign company can boost your business’s or organization’s stature within the community or within your business’s industry. A strong sign lends credibility to your company just as it provides a positive element of recognition for your customers. While other types of signs may be effective, a monument sign is rarely a marker that can be ignored due to its substantive construction and substantial size.
When you design your monument sign, your sign company can also discuss sign placement and installation. Not only is your sign important, where you place it is also a major decision. Once your new monument sign is in place, you’ll see what a great first impression it will leave on passing traffic. Be sure to keep track of how many new customers remark, “I saw the sign.” Be sure to discuss care and maintenance considerations with your sign company as well. While these signs are built to last, a bit of upkeep from time to time will ensure that they remain the landmark you need them to be for years to come.
Sita Cole is a marketing expert in creating company signs. She has created a variety of signage including monument sign, lobby sign and sandblasted signs with the help from Blue Pond Signs, a business signage manufacturer. Feel free to connect with her over at Google+.