Just released today, Enchantment is the newest book from Guy Kawasaki, former chief evangelist of Apple. In this, his 10th book, Guy portrays a life-changing skill that all should learn – how to convert acquaintances into fans and cynics into believers. It’s not only about getting what you want, but rather it’s about creating a long-term, voluntary change in others. It’s the art of persuasion in a Facebook generation.
This easy to read guide book will enable you to plan your own road map of enchantment, whether you want to enchant your customers, your competitors, your employees, your co-workers, or dare we say, even your boss.
Guy’s initial job for Apple was to get others to make Macintosh-compatible products. Because of his excitement about Apple’s future, it was easy for him to convince others about the unlimited potential they could achieve by working together, developing software to enhance that radically new computer.
In an overly abbreviated form, his roadmap will help you:
- Become likable
- Exude trustworthiness
- Make sure your proposal is truly extraordinary
- Plan a great launch
- Work to make your dream endure
To make it all work, one needs to convince people to think of what could be, not what is. The greater the dream, the greater the buy-in.
The entire book is loaded with great examples and personal revelations from a different person at the end of each chapter. There are also chapters on how to use Facebook, Twitter and websites to help your cause – with suggestions for the best use of push as well as pull technology.
The book is a perfect read on those long plane flights and easy to carry at 200 pages and a 6”x9” format. The book is available starting today. Want more enchantment "stuff"? Click here for all sorts of enchantment resources.
Clevelanders, you might consider it as a gift for your favorite traveler, and suggest they use it to enchant the next TSA inspector they meet at Cleveland Hopkins Airport.
Doug Bardwell, based in Cleveland, OH, writes about interesting new travel and photography topics across the country and around the world. Feel free to drop him a line at travel.dougbardwell@gmail.comwith suggestions for future stories. To get his stories delivered to your inbox, click the RSS feed or the "Subscribe" button above. You can also check out his website to see other stories or his photo library.
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