Emmy winner Kristen Adams is supporting the national Swim for MS - Why I Swim campaign by serving as its official campaign producer. Formerly Diane Sawyer's producer at PrimeTime Live and Good Morning America, Adams produced network specials on Paul McCartney and Carmen bin Laden, and interviews with A-list celebrities including Julia Roberts, Brad Pitt, Paul Newman, Jennifer Lopez, Janet Jackson, Rob Lowe, Richard Gere, Carly Simon, Aretha Franklin, Mick Jagger and Luciano Pavarotti. She won her Emmy in 2001 for Outstanding Interview with New York City Fire Chief Daniel Nigro.
Sponsored by the Multiple Sclerosis Association of America (MSAA) and the biotech company Genzyme, the Swim for MS – Why I Swim campaign was created to increase awareness and education about the value of swimming for people living with MS. There has been ample research on the effects of aquatic therapy for individuals with MS, and studies have demonstrated benefits such as improved flexibility, muscle strength, mobility function, and quality of life.
Adams is no stranger to the benefits of aquatic therapy, as she is a competitive open water swimmer who belongs to the Masters team in Westport, CT. She was diagnosed with multiple sclerosis in 2008, but remains active in the sport. When addressing why she decided to back the campaign, Adams stated "as a person living with MS, I know how strong, healthy and happy I feel after getting out of the pool. I’m working with the MSAA and Genzyme to help others living with MS realize the benefits of swimming and water-based exercise. I will be producing three of these Why I Swim stories to help spread the word and inspire others."
Individuals with multiple sclerosis (MS) who currently swim or participate in water-based exercise programs are encouraged to visit SwimForMS.org and share personal stories about how water activities have impacted their lives. Three winners will be selected to receive a host of prizes, which will include a Kristen Adams produced video of their stories to be featured on MSAA's website and social media platforms. MSAA will accept submissions through January 2.