More controversy for superstar Eminem. This time the drama stems from a car commercial. Marshall Mathers is alleging Audi, a German car maker is using his song in its ads for the 2012 Audi A6 Avant without permission. The song in question? "Lose Yourself", the song still hits the air waves in Milwaukee and it also happens to be an award winning track. Em took home a Grammy for best rap song and best solo performance in 2004 for "LoseYourself". Eminem is suing the Audi car maker and filed a cease-and-desist order against the ad campaign.
It seems as though a battle between American made and imports is on the horizon, "Lose Yourself" is actually a song Eminem cleared American made Chrysler to use for its Chrysler 200 model. The commercials are currently being aired and even star Marshall himself. The commercials campaign are fittingly tittled "Imported from Detroit", Eminems hometown. When the Chrysler ad first hit the air during the Super Bowl it showed Eminem driving past notable Detroit land marks. The Audi version that has not aired in the United States shows the Audi A6 driving past sites in Berlin notable for tourism. The Super Bowl ad was viewed by an estimated 10 million people world wide.
Joel Martin, a spokesman for Eight Mile Style, Eminems publishing company had this to say, "we believe Audi not only used "Lose Yourself" to sell their product without permission, but their spot actually feels inspired by elements of Chrysler's commercial campaign." Chrysler spokesman Gualberto Ranieri stated, "Apparently someone believes that the definition of copyright laws is the right to copy others' materials, including world-renowned successes created by Chrysler Group brands." Its not clear if Chrysler will also seek damages for the ad.
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