MTV reports that on Wednesday, Eminem finally released his long-awaited new single 'Survival,' which is a sneak peak at the MC's even longer awaited seventh solo studio album. Mstarz news reports, that the Detroit MC announced a year ago that he would be coming out with a new album in 2013. After that the entire Slim-Shady camp kept their lips sealed about the new project. Creating a mystic around the album and making fans even more anxious for its release. Former D12 band member, Mr. Porter did divulge that there would be a collaboration with Kendrick Lamar.
Alchemist, Em's DJ, also didn't spill the beans during a June broadcast of MTV's 'RapFix Live' about an expected release date. Veteran entertainment journalist and host, Sway Calloway could only get the following out of Alchemist: "That's my boss. I DJ for him and I'm not at liberty to speak on much, but you know his caliber and what he does," said Alchemist.
Without keeping his fans waiting any longer, Em sent a Tweet out on Wednesday letting his 15 million followers know to tune in at 10:30 PDT for a sneak peak of the new COD installment 'Ghost.' The Tweet included a link to a live stream of the 'Call of Duty: Ghost' trailer. Em made sure to place a direct Tweet to Call of Duty and added the oh so popular 'GhostsMP' hashtag. Activision claims that COD has over 100 million players, there is no doubt that it's a global video game phenomenon. So, it only makes sense that Em uses their gamer base to pub his upcoming album.
Em is no stranger to social media and makes sure to put his skills to good use. In March, Shady Records released a free app that allows users to stream Em's music and receive new Shady releases.
After watching the COD trailer and jamming to the hard knock beats of Em's new 'Survival' track, he gives his fans another surprise. "I'm going to be a big part of the game, my new song's (are) in it and we (with the) video dropping soon for it too," said Eminem. Em also explains that the new track fit perfectly with the game because they are both about not giving up and fighting back. In the first few bars of the track, Em explains that he was ready to be a popular MC but not a millionaire. Regardless of his short comings and music industry woes, Em is truly a 'Survivor.' The track is everything that would be expect of a Em track.
Em gives his fans and COD gamers one last piece of information and urges them to "Stay tuned we got some more surprises in store for you too.".