Veteran music producer Emilio Estefan of Miami recently announced his intention to promote Guatemala's Botran Rum with the mantra "The Night Begins with Botran" based on his belief that this iconic brand shares his core values and traditions of excellence.
"Personally, I understand what it means to take great pride in what you produce, I have the utmost respect for the product that Botran creates. This relationship provides a platform for me to introduce a product that I truly enjoy to everyone around the world," says Emilio Estefan. "Initially, I was drawn in by the distinctive flavors found in this aged rum. I feel it complements our most exciting moments. Once I learned about the brand's history and their unique production method, I was convinced this would be a great alliance."
The Botran family has been a notable family of Guatemala rum production since 1939 with a unique process that utilizes virgin sugar cane honey, efficient distillation and sophisticated aging facilities located in the high altitude city of Quetzaltenango, Guatemala.
"As a premiere Latin artist, tastemaker and global icon, Emilio embodies what our brand stands for -- a commitment to heritage, tradition and a passion for fine taste. This relationship will allow us to blend together two brands with the same passion for production," said Roberto Garcia Botran, president and CEO for Botran Rum.
The first official kick-off event showcasing Emilio as the new face of the brand will take place during the Food Network South Beach Wine & Food Festival's Botran's Medianoches & Mixology presented by Smithfield hosted by Anne Burrell and Emilio Estefan on February 21, 2014 at Wynwood Walls.
Robert Burr is the National Rum Examiner. He publishes Rob's Rum Guide and hosts the Miami Rum Renaissance Festival and Rum Renaissance Caribbean Cruise, in addition to organizing the International Rum Expert Panel (RumXP).