Email marketing used to be the primary way businesses kept up with customers. However, Facebook has changed that perspective.
Facebook has become a juggernaut in the realm of reaching customers. The ability to promote a product or business via customers sharing it on their accounts without the inconvenience of leaving their Facebook activities is gold. Because of this, email marketing has become it's own small community of individuals comprised of those who still use email addresses and those who don't have Facebook accounts.
What's the appeal?
- Facebook is an ongoing conversation. With a share of a post, people, places, and things can become the topic of conversation that day.
- It's easier to "Like" than to subscribe: Most email marketing campaigns have unsubscribe links or request pages. However, it may take 24-72 hours to be officially unsubscribed, if it happens at all. It takes only a matter of seconds to unlike a page, and users have the comforts in knowing they've made a complete separation from the business they once liked.
- On Facebook, it's not about the customer. Most businesses enjoy the ability to reach their customer's friends and family just because "(Name of Person) likes (Name of Business or product) The more eyes, the more likes. The more likes, the more perspective customers. This is a big contrast from email marketing, where only one person is reached with the hopes they'll forward your message.
According to the Pew Research Center, Two-thirds of online American adults (67%) are Facebook users, making Facebook the dominant social networking site in this country.
The report also states that 12% of Facebook users say the social networking site has become more important to them than it was a year ago. And 13% of current users say the amount of time they are spending on Facebook has increased over the past year.