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Email marketing can build your business

No matter what industry you are in if you want to be successful you need to find a way to market to your target audience. That can be especially challenging when budgets are tight.

Customers are online and emails can be a good way to stay connected.
Mark Kolbe/Getty Images

There are so many avenues that can be effective but using all of them can quickly run up the budget for companies of any size. Traditional marketing efforts that use print, television and radio are not only expensive but it can be difficult to track the results.

Even if you have the ability to survey customers and ask them “how did they learn” about your business, many don’t remember what medium they were using when they heard about you. This means, either the customer doesn’t answer the survey question or they just pick a random answer because they don’t see the importance.

To the customer it really doesn’t matter how they heard about you but to the marketing manager this is vital information. It’s one reason why coming up with a marketing strategy that gives you analytics to let you track who received your message and to determine who read it.

Email marketing can be the answer to your marketing challenge. By collecting email addresses you can begin to send updates on your company and sales to people who are already interested in you. This can make sure they are aware of what is happening and get them to continue to use your goods or services.If you don’t have customer mailing lists then you can buy lists that are based on interest and locations to send out your message to these individuals that you want to know what you offer.

Companies that do international email campaigns can also benefit from using email marketing software. These email marketing services can walk you through the steps of dealing with promoting your business overseas.

Philadelphia will be hosting an email boot camp on January 29, 2014. This will give you a chance to talk to email marketing professionals to learn how they are making their campaigns successful and how to read the results. You will learn best practices and how to create an effective campaign.

Have you used email marketing in your promotional efforts and how were the results?

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