Renown Rock & Roll photographer Kevin Mazur's first feature-length documentary "$ellebrity" will open in limited theatrical release on Jan. 11, 2013.
The film takes viewers on a "historical ride through the early days of Hollywood and the rise of the paparazzi as it explores how fame has changed from the highly-structured studio system to the current free-for-all press and paparazzi frenzy."
Candid interviews with Jennifer Aniston, Elton John, Jennifer Lopez, Salma Hayek, Sara Jessica Parker and Kid Rock among others, help to give viewers a glimpse into the lives of those on the front lines of the increasingly obsessive world of pop culture celebrity.
According to the filmmakers, fame is now a national pastime, it is what millions of us follow, believe in and seemingly what we care about most - as well as a billion dollar-a-year industry.
But what does our intense fascination with celebrity say about us? And how much is too high a price to pay for our own curiosity run rampant?
The film attempts to answer these questions as it explores the free-for-all of pop culture today and the ever-changing face of fame in a world where anyone who posts a hit video on YouTube can seemingly become a celebrity overnight.
"$ellebrity" premiered at the SXSW Film Festival last March. It will screen in limited theatrical release and be available on Apple iTunes Jan. 11.
A new trailer for the film was recently released on YouTube (scroll down to watch video or visit: http://youtu.be/xFuctZT-Nus).
Mazur is best known for his work as a still photographer for Martin Scorsese's Rolling Stones documentary "Shine a Light" and as Cinematographer for the TV documentary "Eric Clapton & Friends in Concert: A Benefit for the Crossroads Centre at Antigua."
For more about "$ellebrity" go to: http://www.sellebritythemovie.com
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