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ella bella roZio opens new couture house

ella bella roZio holds ribbon cutting for new building.
ella bella roZio holds ribbon cutting for new building.
photo provided by ella bella roZio
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Ella Bella Rozio dazzles the runway with the ella1dress

Last weekend, ella bella roZio held a grand opening and ribbon cutting ceremony for their new couture house.  Mayor Don Slesnick of Coral Gables officiated the ribbon cutting, followed by him presenting the designers with the Seal of Coral Gables.  Afterwards, the festivities started, with modeling of ella bella creations, coupled with spectacular food and cocktails.

ella bella roZio is the brainchild of Rocio Sanchez, who opened the first couture house on Miracle Mile on 1988.  She gained international fame with her bridal and couture designs.  Then her daughter, Ella joiined her.  To them, this is the perfect partnership: 25 years of experience, combined with fresh new talent.

Last October, ella bella roZio unveiled their much acclaimed new product, the ella1Dress.  The original concept was one black dress with detachable pieces, to create an indefinite number of looks. The detachable pieces come in colored silk, jersey, taffeta, laces, chiffon, and organza.  The different styles can transform your look from a daytime executive to a glamourous vixen.  Check the video below, shot by this Examiner.

Rocio and Ella also own and run the "Institute of Fashion," a school for aspiring young fashion designers of tomorrow.  There, they teach students, ages 8-18, to sketch, sew and construct thier own collection at the Institute's fashion shows.

ella bella roZio, 264 Alhambra Circle, Coral Gables  305-663-1070

Ella Bella at Rock Fashion Week Miami 10/09

Jewel Figueras is the Miami Fashion & Style Examiner.  She invites you to contact her via email at or via Twitter at  Her personal blog is


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