DISCLAIMER: From time to time, Jessica N. Abraham posts articles related to the basic elements of Internet Marketing. While it is not breaking news, or even new at all, it is a necessity for those seeking knowledge of Internet Marketing to understand. Often over underestimated and assumed-knowledge subjects are overlooked. This is not productive to anyone, potential consumers, clients or experts alike. This particular article covers the basic element of Blogging.
Upon working with a recent Social Branding project, it was brought to my attention that there are those “tech-savvy” consumers in the World that still do not know what blogging actually is. I honestly almost fell on the floor laughing when I heard this from a person that, in my opinion, probably even has a blog with a thriving audience. What made me want to laugh even harder was the serious look on his face when he told me. I really thought, “This guy is really trying to be funny…” But, when he started to look up the definition and ask me about it, I realized he was dead serious. And, of course, I apologized.
While working on this project, I continued coming across those amongst us that really do not know what blogging was. Those that knew what blogging is, they didn’t necessarily understand it or why it is so beneficial to any brand. When they found out that people are actually paid to blog, they were the ones even more shocked than I was that they didn’t know what blogging was! And, this is why I feel it is important to explain to my reading audiences what blogging is, how to do it effectively, and how you can benefit from it. For those of you that know what blogging is, let this be a refresher and a reference point for future projects or for relaying the information to others in need.
So, what is blogging? The definition of blogging is very basic, yet very broad. The definition that Dictionary.com gives us is this:
[blawg, blog] Show IPA noun, verb, blogged, blog·ging.
1. a Web site containing the writer's or group of writers' own experiences, observations, opinions, etc.,and often having images and links to other Web sites.
A blog is generally created in one of three forms:
1. Surrounding multiple, specialized areas of interest similar to a magazine or a news site.
2. Written from the point of view of one author, almost as a diary of thoughts or opinions.
3. Covering one area of interest or expertise. There usually will be a theme taking place within posts.
Blogging has no specific critera. It doesn’t even have to be written in the first or third person every time! Some blogs contain Social Media that becomes viral, such as pictures, video and audio. Some blogs are solely video placed on a site with simple description. Some people actually prefer to put their blogs into video form. These are called Vlogs and are very popular, especially on Video Content sites like Youtube, DailyMotion and Vimeo.
Vlogs actually do pretty well, because audience attention-spans are lessening and they would rather watch a video than read a written article. On the contrary, Blogs are extremely popular in niche crowds, and people use RSS feeds (to the minute alerts of your actual blogs) to see what new and interesting blogs have been posted surrounding their topics of interest! Some feeds allow Vlogs and other content to appear within, while many still do not have the technology to do so. Due to growing demand, many websites have been established using this Vlog concept!
Blogging in any format can be very beneficial to a brand. It brings about Awareness to events, products, services, news, and more! Blogging gives brands the arena to tell their brand’s story, in creating and maintaining Brand Loyalty amongst enthusiasts. Blogs are also a great venue to combat negative press or reactions to anything related to the brand. Issues can be address, and another side of the story can be told. Apologies can also and should be given, retaining new and potentially-unhappy consumers; hence, they are great for press.
Blogs are great for SEO and Internet Marketing Strategy. As a matter of fact, Blogging is a major point of interest for these two elements of Marketing. You see, organic search can take place based on content created on the site through text and media content. Organic Ranking is the placement of a blog or website, based on search query and return from a search engine. The more content you create, the more likely you will rank and be found for certain keywords and phrases. This means that less money would need spent on Pay-Per-Click or Adwords advertising budgets. They are still, however, recommended.
On the topic of Internet Marketing and SEO Strategy, as related to blogging, blogs are great for many other things in these categories. Backlinking to and from other sites will help your rank in search engines. Backlinking is the act of creating a one or two-way links (multiple links are given other names, such as Link Pyramids and Link Wheels) between sites. The more backlinks, the higher credibility your site or blog receives in engines like Google, Yahoo or Bing.
There are so many things that Blogging is great for. But, the most important thing is this: “How can I make money from blogging?” The answer is “an unlimited number of ways…” People make money through advertising. You charge advertisers to talk about their brand, through review or announcement. You charge them for actual advertising and banners. You can charge people to place their videos and other content Online or write an article for them. You can use your blog to emphasize your expertise in a particular arena. Then, you can link them to wherever they can take advantage of your products and services.
Enticing audiences to go somewhere and do what you want them to do is called a “Call to Action.” Most blogs are written for this reason. They may include contact forms for leads generation, or direct people to their products and services. Some blogs even include call buttons so that you are directly connected to that blogs owner.
These days, there are many people paying others to blog for their site. As of right now, I blog for a few sites. One site I market is actually a blog site that has the mission of helping a minimum of 50,000 college students to graduate debt-free by kissing Sallie Mae goodbye! They do this by allowing “generators” to blog and refer people to the site! In turn, they get paid to speak their mind! In addition to a paycheck, these kids also earn Internet Marketing experience FIRST HAND and how to blog to grasp a user’s attention. They will also have a portfolio to show any future clients and/or employers when asked if they are capable of writing and engaging with audiences!
TO MY READERS: If you are not blogging about something, I truly recommend you start today! You never know how much it will benefit your future plans. And, once that future knocks at your door, you realize that you always could have been blogging sooner or more… no matter how much you blog! Start blogging today!