The devastating effects of electronic waste are well-known. To tackle this serious environmental problem, many American corporations have earnestly taken up their role of corporate social responsibility seriously and are at the forefront of the battle against electronic waste by effectively implementing electronics recycling programs in their organizations.
A few corporations have gone a step further and are active members of the United Nations Solving the E-waste Problem (StEP) Initiative that seeks to find solutions for this environment-threatening problem. Sims Metal Management has been actively participating in StEP since its launch in 2004.
Successful e-Cycling: Going Green the Corporate Way
Computer technology giant Dell has in place a number of recycling programs for businesses and individuals that focus on reducing e-waste across technology platforms. The Asset Resale and Recycling Service for businesses ensures that unused business equipment is recycled responsibly while the Dell Reconnect initiative enables individuals to drop off old computers or ink cartridges at earmarked collection points. Partnering with the National Cristina Foundation, old machines in working condition are donated to charity. The company even has a Mail-back Recycling Service.
Another electronics corporation Hewlett-Packard has been recycling hardware for over 25 years and recycled materials are infused into new products that are manufactured. HP has a trade-in program where you get a discount on the purchase of new devices as well as a return-for-cash program. E-waste recycling forms a major part of the organization’s overall environmental policies.
Telecommunication providers AT&T’s Trade-In program brings accessibility to customers with an incentive to recycle. It allows customers to benefit from AT&T products and services on the return of an unused mobile device. In 2011, the company collected nearly 3 million cell phones and 1.7 million pounds of batteries and accessories that were reused or recycled.
San Jose-based networking company Cisco Systems is a major electronics recycler. Working towards keeping unwanted electronics off the waste stream, Cisco’s ‘Take back and Recycle’ program encourages users to dispose old electronics in a judicious manner. The company’s recycling initiatives promote resourcefulness and sustainability from the manufacturing process to consumption.
NASCAR is more than just another sports company, but one having the largest recycling program among all U.S. sports. Partnering with corporate companies like Coca-Cola and Sprint, NASCAR has even gotten racing fans involved in its recycling initiatives. A part of its NASCAR Green initiative is the e-cycling program ‘Recycle for Victory’ in collaboration with Sprint. In the last 13 years, Sprint has recycled 48 million cell phones and includes those collected at recycling booths at NASCAR racing tracks.
These are a few of the leading corporate who have initiated effective electronics recycling strategies that have borne results. But what if your company doesn’t have its own e-recycling program? What can they do?
Multinational corporations, Fortune 500 companies, global manufacturers and retailers can turn to e-Steward certified companies like C4 Metal Recycling, Sims Metal Management, DP Electronic Recycling, Inc and many more for comprehensive e-recycling solutions for the safe and secure processing of their e-waste in an environmentally responsible manner.
Responsible recycling by corporate companies can have a huge impact on the recycling efforts in the country. They can inspire a large customer base to e-cycle more and also lend support to federal e-recycling initiatives. The next few years will be critical in revealing the long-term impact that corporate recycling initiatives have on the environment. As more corporate companies take the route towards reducing their carbon footprints and developing more sustainable businesses, this could be the beginning of a recycling revolution that’s long been envisioned.