Made Event, who are the promoters of New York's biggest music festival, Electric Zoo, have announced the launch of their "Come To Life" campaign. This campaign encourages people to enjoy the mix of great light shows, best EDM around, and the energy of the crowd.
The main message of this campaign is that drugs (MDMA or Molly) are not necessary in order to enjoy these kinds of music festivals. The folks from Made Event describe the campaign as followed: "Our message to concertgoers is simple: The Electric Zoo experience is exceptional and worth being present for,” Made Event founders also stated: “Molly can cause you to not only miss the moment, alienate your friends and have an overall adverse and unpleasant experience…but can also make you sick and can even be fatal. Fans will experience how great it is to ‘Come To Life’ at our concerts from lights, sounds and crowds,”.
A short film called "The Molly" was created for all fans who are planning to attend Electric Zoo and it must be watched by everybody who has a ticket to the festival. Creators insist that this will change most people's mind when it comes to taking MDMA in order to enjoy a festival. The video can be seen on the official campaign's website.
Shortform Entertainment/PSA Video
Strategic Objective: Drug Discouragement
Video Link: TBD
Running Time: 2:05 Minutes
Client: EZ Festivals, LLC (Electric Zoo)
Advertising Agency: PLUM Agency
Executive Creative Director: Taso Mouhteros (PLUM Co-founder)
Producers: Taso Mouhteros and Sung W. Lee (PLUM Co-founders)
Writers: James Manos, Jr. and Ellie Manos
Director: James Manos, Jr.
Director of Photography: Anastas Michos
Account Lead: Brian Mulhern
Edit, Sound, VFX: Harbor Pictures
Music: “Gajah” by Burgundy’s Martin Volt and Quentin State—TRICE Recordings
Electric Zoo NY General Admission 3-Day Passes, VIP Experience 3-Day Passes, Platinum Experience 3-Day Passes, and Single Day passes are available now here.