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Electric cars: Bland to the bone?

Remember the movie "Mission to Mars?" In it, astronaut Gary Sinise drives a somewhat beat-up mid-20th century muscle car in a world of electric vehicles. "Internal combustion is the only way to fly," he insists to one of his colleagues.

A surprisingly similar view of electric-drive cars being rather generic has been voiced by Ted Robertson, CTO for North America for Magna and head of the company's electric propulsion development!

“I haven’t yet seen evidence of any technology differentiators—the things that would lend a traction motor to be brand-specific and so make it a reason to buy a vehicle on its own merit,” he observes.

Here's more of what Ted Robertson said.

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