There are many brands that deliver well executed designs season after season and even fewer brands that design with purpose. Elaine Turner is that rare brand that designs luxurious leather goods and accessories with extraordinary craftsmanship and continues to design for wonderful reasons. A brand deeply rooted in the foundation of giving and philanthropy, this October Elaine Turner has launched a yearlong initiative to give back in style.
While countless brands flood markets with pink merchandise in honor of breast cancer awareness during Pinktober, this October Elaine has launched a BCA campaign that goes above and beyond the call of giving. The Giving is Always in Style campaign is year round initiative that supports BCA in a way that’s not common to the cause. A perspective that should be adapted by all, Elaine believes giving is always in style and the act of support should be designated to a specific time of year. Personally inspired by the cause, Elaine knows the importance of fighting and donating to this cause.
A truly warm and giving soul, Elaine’s lively spirit and passion for BCA, which is evident throughout her exquisite brand, is greatly due to her mother, Marlaine White. Having endured a breast cancer diagnosis at age 47, Marlaine continues to bravely fight with efforts of the Stehlin Foundation for Cancer Research. Having such a strong connection to the cancer, Elaine has made it her and her brand’s mission to be a brand survivors and fighters alike can turn to and pick up a product that was designed with them in mind. In over a decade’s long contribution, Elaine tirelessly works to create new and exciting ways to help those with breast cancer feel and shine a bit brighter.
In efforts to grow the BCA initiative that much further this year, Elaine chose to include her popular Bella clutch, in addition to her signature wrap bracelets as 2013’s BCA offerings. Both pieces are dressed in an exclusive BCA ribbon adornment and are offered in both black and the classic ET pink hue. A brand that is well on its way to be known for their philanthropic efforts, Elaine Turner is a brand that is strongly devoted to breast cancer awareness.
As the Elaine Turner brand continues to become known for its strong role and roots in BCA, ET has hopes to branch out and create a line solely devoted to BCA. In an exciting move to grow their passion for philanthropy, the Elaine Turner brand is dipping their toes in the beauty pool and hopes to launch a nail polish and lipstick in their signature ET pink this spring. Proceeds from the thrilling new pink beauty products will be donated to BCA.
While, Elaine and her brand have strong ties to BCA and have become a brand associated with the cause, her philanthropy efforts extend further than her initial passion. Cancers targeting children and the devastating setbacks families endure outside the medical realm is something that caught Elaine’s attention whilst on her journey for BCA support. Devoting a portion of her brand’s philanthropic efforts to Heroes for Children, Elaine, helps families and those caring for a child diagnosed with cancer in a way that truly helps in more ways than one.
With a heart bigger than most, Elaine finds ways to support those struggling in fashions not seen widely in the industry. Each year, Elaine designs a clutch bag in memory of a child who has passed due to cancer with one hundred percent of the proceeds go to the Heroes for Children organization. The organization provides financial support to families struggling and aids them in means seen outside the medical sphere. Going above and beyond, the ET brands designs pieces with real inspirations and causes in mind and hopes to make a difference in the lives of those affected.
Over a decade ago, Elaine Turner began a luxury brand that stood on purpose and formed on the act of giving. As each successful season passes, Elaine’s infectious, lively and warm spirit has given back to her community in immeasurable ways and has extended the branch of giving through her designer goods. A brand that really understands that giving is always in style, we all have much to look forward to from this brilliant brand in years to come.
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