According to recent Reed Travel Exhibitions press release GenieConnect outbeat 61 applications. The critique for the contest was based on completeness of concept, innovation and the value of the product to the meetings industry.
Keep in mind, MarketingConnect is the only marketing automation and personalisation tool for the events industry. It is integrated with GenieConnect event solutions, meaning it has access to the latest event information such as exhibitors and sessions, visitor data taken at registration and knows the behaviour and actions of visitors across mobile and web platforms.
Giles Welch, Chief Executive Officer of GenieConnect, commented, “We are thrilled to have won this prestigious award for our exciting new offering, MarketingConnect. We’ve seen first-hand the difficulties our customers have faced with traditional event email marketing and being able to personalize communications based on behavior brings event marketing in line with the most successful digital marketing approaches in business today.”
You should know, GenieConnect will receive their winning award at EIBTM 2013 in the new Innovation Zone. As part of the award, GenieConnect will receive a stand within the Technology and Events Services area of the show floor, stand N107, as well as marketing and promotions to the meetings and events industry.
In addition to the overall winner, the EIBTM Technology Watch award also awarded four honorable mentions whose entries highlighted significant technology trends within the industry. These included, TapCrowd, Poll Everywhere, Social Tables and Conferize.
To experience GenieConnect, pre-register here to attend EIBTM 2013.
FYI: EIBTM 2013 will take place from 19th – 21st November, a week earlier than in previous years. The EIBTM Forum will take place the day before the exhibition on 18th November.