If you’re currently working towards a degree in Marketing, you’ll be happy to know that more employers now than ever are seeking qualified individuals with a background in this field. The Internet and society’s obsession with digital media have made a variety of job positions in marketing very desirable for those looking for a career that is rewarding, challenging and constantly changing.
Students currently in school can benefit early on in their education by doing research into what entry level positions are currently hiring in the marketing industry, in order to get a better idea of what prospects they’ll have available to them upon graduation. By knowing what positions are in demand now, students can increase their odds of making sure they enter the workplace with the skills, training and background needed to be attractive to future employers. A few common entry level positions marketing graduates can look into include: advertising, sales management, retail management and product/brand management, among many others.
However, one growing niche in the marketing world that is becoming very sought after by graduates with a degree in Marketing is the area of consulting. What makes this career choice so rewarding is the fact that individuals as well as companies are constantly seeking experts in the field of marketing in order to receive professional advice and guidance about ways to improve their visibility, attract new customers and how to expand their campaigns. An additional perk is that for the marketing consultants with a strong reputation and proven track record, clients are often willing to pay hefty hourly rates for consulting services.
A prime example of an individual that has managed to do well in this area is Neil Patel, one of the co-founders of Quick Sprout, which is a blog dedicated to sharing effective ways companies and individuals can get the results they want through digital marketing and other business related strategies. Through his gained knowledge of the marketing world and by tapping into his entrepreneurial talents, Patel has managed to help giants like AOL, Amazon and HP (among many others) generate tons of profit through Internet-based methods.
Such a job position is ideal for those wanting to use their Marketing degree in a way that is not only relevant but allows them to be their own boss. Many successful marketing consultants have the luxury of working from home, which means the ability to create their own schedules, as well as the flexibility to pick and choose who they want to work with.
Of course it all begins with education. Students in the San Francisco Bay Area wishing to earn a degree in Marketing can look to schools like Golden Gate University, San Francisco State University and Argosy University, to name a few. There are also a number of community colleges within the Bay Area that offer great marketing programs, such as City College in San Francisco, Berkeley City College and De Anza Community College in the South Bay Area.
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