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Educating Rilakkuma at the Secret Room MTV-Awards Red Carpet Lounge

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Thanks to the Secret Room MTV-awards Red Carpet Lounge invitation only event staged on the outdoor patio of the SLS Hotel in Beverly Hills, we learned the mystery behind the popular Japanese brand Rilakkuma’s three loveable characters and how they ended up living in Tokyo.

The swag suite proved quite an eye-opener with new and old brands on display and given away to members of the media and of course celebrities. One of the presenters was Rilakkuma, a company that launched products in Japan that are now being brought to the United States by Aliquantum International (AQI) such as the beloved characters- Rilakkuma, Korilakkuma and Kiiroitori. The story goes that the three unlikely companions live with a hard working Tokyo woman named Kaoru. Every day they take on a new adventure and find ways to keep themselves occupied while Kaoru is at work.

“The mysterious brand has been a staple in the Japanese market for over a decade,” said David Ringer, CEO/president of AQI. “Rilakkuma is about an attitude and a lifestyle that allows people to create their own adventure with the characters. The fact that so much is left up each individual’s interpretation is what makes the brand so open-ended.”

Rilakkuma encourages imagination and creativity. There is no right or wrong answer to how one sees Rilakkuma, Korilakkuma or Kiiroitori. The excitement and craze around the brand stems from having the control to make each Rilakkuma character unique.

You can find the adorable creatures of Rilakkuma at FAO Schwarz for sale from $8.99 to $199.99

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