The recent headline from IDC couldn't have possibly made eCommerce sound any sexier.
"Retailers," projected Christine Bardwell in her list of eCommerce predictions for 2013, "will start to introduce in-video shopping."
"In-video shopping has been discussed for a few years now," she continued. "Amazon's Bezos purchased a start-up offering the technology as early as 2008; however, IDC Retail Insights believes 2013 will be the first year that we start to see the nascent stages of adoption in retail ecommerce."
According to Bardwell, content is becoming highly important to the online shopping experience and "many online retailers have already introduced videos to display products from artistic advertorials, to how-to video and catwalk displays."
Although no one is suggesting that Bardwell and IDC are incorrect in their assessment of what's becoming hot in online shopping, a majority of eCommerce experts and professionals believe that consumers have far more pressing and basic concerns today than sophisticated in-video shopping capabilities.
Amy Sire of NYEmarketing exclusively shared with Examiner on Thursday a new report that her agency will release next week. Although the specific findings are under embargo for now, the general revelations to emerge from the eCommerce survey indicate that online shoppers still care primarily about only two things: simplicity and security.
"The biggest misconception about online shopping is that online shoppers aren't in a hurry," Sire admits. "This couldn't be further from the truth. Most of the time, online shopping is the result of a consumer not having time to physically search for goods in a store."
Sire explains that while nothing is "wrong" with bells and whistles in an online shopping experience, simplicity, readability and consistency matter most.
"The other issue is security," she concludes. "If a customer is going to entrust your site with her credit card information, you must do everything in your power to protect that trust - for your customer's sake as well as your own."
Consequently, it is deemed essential for businesses that run eCommerce sites to know that their credit card processing company is reliable, compliant with regulations, and up to date with industry leading safeguards.
"A company that has been in business for many years and follows PCI guidelines is a good indicator that they have been conducting business in a reputable manner," says North American Bancard, a leading credit card processing provider well known for its security prowess and service excellence. According to NAB, which handles $13 billion in annual payment transactions for nearly 200,000 businesses, customers that trust you will open their wallets to you time and time again.
To learn more about establishing secure online credit card processing, check out this insightful post from the North American Bancard blog.