The recorded broadcast of eBay’s webinar, “New Seller Standards: Keep Buyers Coming Back” is now available online for those sellers who attended the original webinar on March 26, 2014. The 90-minute webinar explains in great detail how sellers can reach Top Rated and Top Rated Plus status, as well as get a boost in searches. The recording will be accessible online until June 25, 2014.
If you missed the presentation, a few highlights:
New Extended Holiday Return Option
This new option applies to purchases made between November 1 and December 31. Returns accepted until January 31. The purpose of this new policy is to encourage buyers to purchase items to be given as gifts, without concern that items can’t be returned after the holidays. This policy is also to encourage buyers to shop early, starting on November 1. Extended holiday return option is required to achieve Top Rated Plus status discount and badging in the month of November and December. This policy is not to punish sellers, but to encourage customers to purchase aggressively and with confidence.
eBay Mobile Tips
eBay estimates 40% of sales are by buyers on a mobile device. It is important to make sure listings are optimized for mobile. Check your own listings on a mobile device to make sure they display properly. Always use high-quality photos – a mobile screen is much smaller than a computer screen and buyers may skip over listings with poor photos. Always use item specifics as this helps the buyer understand more about the product offered. Do not add flash elements or HTML widgets – they do not display well on mobile.
eBay will begin punishing sellers who habitually cancel transactions due to stock-outs or poor inventory management. Sellers should not confuse a seller-canceled transaction with a buyer-requested canceled transaction, or ending a listing early due to an error on the listing. This policy is intended to improve the buyer experience and weed-out sellers who sell on multiple venues without stock to support their listings, sell a one-off item on another venue then cancel an eBay sale. eBay recommends sellers keep inventory up to date, make sure items are in stock, honor bids by buyers, and avoid the need to cancel a transaction. If a buyer contacts a seller to cancel a transaction, sellers can cancel with no issues by selecting “Buyer Requested” cancellation via the eBay system. When sellers habitually cancel transactions due to stock-outs, poor inventory management, or listing items across multiple platforms, eBay gets a bad reputation for sellers not honoring a sale, and the buyer’s experience is diminished. Ebay wants seller to honor all sales and be conscientious about the buyer’s experience.
Presentation available to audience members until June 25, 2014.