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eBay is preparing for the future of ecommerce with the purchase of RedLaser iphone app.

A while back eBay's CEO, John Donahoe, stated that eBay is going to grow and lead in mobile commerce.  It appears that Mr. Donahoe was right.

According to the article: As Mobile Shopping Takes Off, eBay Is an Early Winner (Bloomberg Businessweek) "In 2010, the San Jose company expects to move $1.5 billion worth of goods through its mobile apps—more than double last year's $600 million"

Mobile commerce for sites such as eBay is a market with a lot of potential.  The article went on to state: "By 2015, mobile commerce will grow into a $119 billion global industry, up from $18.3 billion last year, according to analyst Mark Beccue of ABI Research. ?

Ebay is getting on board to lead the way in mobile shopping.  Yesterday eBay announced the purchase of RedLaster an iPhone app that, via the cell phone camera, can scan a barcode of an item for product information and comparison shopping.

What is eBay going to do with the new app?  Well I predict a day that a person with an iPhone can go into a store, scan the bar code on a DVD and instantly compare prices from several mobile ecommerce sites - including eBay!


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