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Easter Peeps a hot item on Amazon

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Easter Peeps, the gooey marshmallow candy treat in the shape of ducks, chicks, and bunnies, is a spring time favorite. If your local Target, Wal-Mart, grocery, or drug store doesn’t have the color or shape combination you are looking for, check on Amazon. There are currently 459 listings with the keyword “Easter Peeps,” and 236, or 51% of the listings are Prime Eligible. Expect both numbers to rise as Easter gets closer. Easter Peeps are also a fun product to use for spring baby showers or birthday parties and since they are a seasonal product, they may be hard to find later in the year.

Third-party Amazon sellers have been busy creating multi-packs and bundles of the festive Easter treat so Easter baskets won’t lack the colorful seasonal favorite. A multi-pack is a set of the exact same items, such as a pack of 4 classic yellow Peeps chicks. A bundle is a set of different but related items, such as 4 packages of Bunny Peeps in different colors – purple, yellow, blue, and pink. Unfortunately, many of the single count boxes of Peeps are Add-Ons, which means they cannot be shipped on their own. Buyers must purchase other qualifying items so that the product is cost effective to ship on its own, according to Amazon’s algorithm.

Peeps are one of the most popular Easter candies – look on Pinterest for recipe and decoration ideas. (Peeps has a reputation for being indestructible – so if you don’t feel comfortable ingesting them, they are cute for decorating or as a craft supply.) Pinterest shows Peeps used as:

Cupcake and cake toppers

Mason jar candles

Soaking agent or festive décor for alcoholic drinks

Ingredient for Rice Krispie Treats or flavored popcorn balls

Material for floral arrangements, centerpieces, or wreaths

Peeps are made from sugar, corn syrup, gelatin and food coloring. Currently, Easter Peeps are available on Amazon in the following colors:

Yellow

Pink

Blue

Purple

Green

White

Brown (chocolate mousse flavor)

Some sellers have created festive gift sets including a variety of colors and shapes of Easter Peeps, with a bonus item like a tumbler or stuffed animal. The most expensive Easter Peeps item containing only the marshmallow treat with no extras is the Peeps Rainbow Party Pack, priced at $29.95. The markup may seem high, but Prime customers receive their items within 2 business days without the hassle of fighting the crowds at local stores.

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