Avatar celebrates Earth Day, April 22, 2010
Using Golden Globe-winner and Academy Awards-nominee Avatar as a platform to raise awareness of the importance in environmental preservation, James Cameron has chosen Earth Day, April 22, 2010, for the DVD & and Blu-ray release.
The initial release of the DVD & Blu-ray will be barebones in 2D with very little extra material. According to James Cameron, in November 2010 it will be re-released again in 3D with many bonus features. It will be just in time for the holidays and will encourage the sales of the new 3D TVs and 3D Blu-ray players that will be on the market starting later this summer. A value-added DVD release will also be available in November for anyone who has not converted to Blu-ray technology yet. Since James Cameron's announcement, Fox Home Entertainment has denied the 3D release date, saying "3D is in the conceptual stage and Avatar will not be out on 3D Blu-ray in November." So who's right, who's wrong? We will have to wait and see. Releasing the 3D around Christmas time would be good marketing and push for higher sales of both the film and 3D technology.
One of the leaked features in the unrated DVD & Blu-ray release will be the cut sex scene between Neytiri, a Na’vi, and the avatar of Jake Sully. It was cut so the film would receive a PG-13 rating. James Cameron said, "We had it in and we cut it out, so that will be something for the special edition DVD, if you want to see how they have sex." It is described in detail in the original script:
In this photo provided by StarPix, Robert Kennedy Jr.,
right, hosts a reception for James Cameron, left, in
honor of Cameron's new film Avatar in New York
Tuesday, Feb. 16, 2010. (AP Photo/Dave Allocca,
StarPix)
On Tuesday, February 16, 2010 at the Four Seasons Restaurant reception held in James Cameron's honor in New York City, he announced his next project will be an Avatar novel. Prior to Avatar's box office success, he said, "I told myself, if it made money, I'd write a book." Grossing $670 million in the U.S. alone as of February 17, 2010, James Cameron can make that dream come true. His novel will serve as a prequel to the film and will cover elements he was not able to develop fully in Avatar. In a novel he will have much more creative flexibility allowing for interior monologues and in depth character development. The novel will be a backstory providing insight into each of the character's past and how their separate lives intertwined leading to the mission aboard the spacecraft on Pandora. In an interview by MTV News with Avatar producer John Landau, he said, "It would be something that would lead up to telling the story of the movie but it would go into much more depth: Jake on earth and his backstory, Sigourney (Weaver) teaching at the schoolhouse and Col. Quaritch, how he ended up there.”
Although there have not been confirmed reports from News Corp., who owns Twentieth Century Fox and The Wall Street Journal, James Cameron may already be discussing the plans for Avatar 2. With all the CGI (computer generated imagery) that has already been created for the characters and Pandora, it will cut down the time and expenses involved for a sequel. He hopes to do it "cheaper and faster" as the scope of the story will be "a continuation of the same characters...widen[ing] the universe."
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