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Earth Day 2014: Cracking the green beauty code

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Today is Earth Day 2014, so in honor of this special day it only seems fitting to “go green” and do our fair share to protect and save the planet — and by this same token, many beauty companies have joined the green movement and created all natural, organic lines to give back to mother earth while saving your face.

The green beauty movement is in full swing, but do you really know what truly defines a product as “green” and what it all means? With more and more beauty products joining the “green” movement, it only seems fitting to decipher “green” speak to help you identify the various categories these eco-friendly products fall into. After all, if you’ve been seeing “green” everywhere lately, it could get a little puzzling to figure out.

Most organic beauty products embrace a similar mission to provide consumers with quality, eco-friendly products that truly benefit the skin. It’s important to note that some environmentally conscious brands do more to ensure their eco-efforts than others. Below is a list of terms and recommended product lines to help you crack the green beauty code:

  • Chemical-Free or Preservative-Free- products free of harsh chemicals such as herbicides, pesticides or unnecessary fillers, dyes as well as preservatives (i.e. parabens) which can irritate the skin causing breakouts or redness. Brands: Arcona, Boscia, Caudalie, Josie Maran Cosmetics, Kat Burki, Pur-Lisse
  • Environmentally Sustainable- made using natural elements such as silver or marine bio-actives like algae. Eco-friendlier brands will often package their products in recyclable and biodegradable materials to reap back into the earth. Brands: Josie Maran Cosmetics, Nude Skincare, Ren
  • Botanical- products containing natural plant-based ingredients such as Aloe Vera and willow bark. Botanical products which are usually gentle enough for all skin types. Brands: Aveda, Boscia, Jurlique, Klorane, Korres, Ole Henriksen, Phtyo
  • 100% Natural- products using 100% natural, whole, raw and pure ingredients. Brands: Jurlique, Kat Burki, Origins Organics, Ren

When it comes to going “green,” don’t get fooled by bogus ecologically motivated marketing ploys aimed at cashing in on the “green” movement. Make sure to inform yourself by reading up on materials and/or asking an expert — and don’t forget to read the labels & contents of your skincare products. Aside from doing research, it’s also important to note that the most effective products are those that target your individual skin concerns and needs as well as your eco-sensibility.

Remember, the “green” beauty effort is being made to save both the planet and your skin — helping you put your best face forward all while being eco-chic…so “go green” and preserve mother earth today!

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