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EA wants ‘Star Wars Battlefront’ to launch near the release of ‘Episode VII’

Star Wars Battlefront
Star Wars Battlefront
Photo courtesy of Electronic Arts, used with permission

Electronic Arts confirmed that they would reboot the popular Star Wars Battlefront series after the publishing giant received the exclusive gaming rights of the Star Wars franchise when Disney acquired the property last year. Currently in development by DICE, EA announced that fans will get their first look at the game in the spring of 2015. Providing insight on when gamers should expect Battlefront to release, Electronic Arts’ Patrick Soderlund has revealed that the publisher hopes to launch the game around the same time that Star Wars: Episode VII hits theaters according to a report by VG247 on Wednesday.

The desire to line up the launch of Star Wars Battlefront with the release of the franchise’s new film is purely for marketing purposes as there will be increased consumer interest in the IP at that time. There will actually be little in common between the upcoming game and Episode VII as Soderlund confirmed that Star Wars Battlefront is actually “more rooted” in the events of the older franchise than the new film. However, he did state that there will be a few elements from the upcoming movie that will be included within the game.

Little is known about the upcoming Star Wars: Battlefront reboot at this time other than it is being handled by Battlefield developer DICE and will be built on their Frostbite 3 engine. While Star Wars Battlefront is the first announced title that EA will release under their newly formed Star Wars license, the publisher has revealed their intention to give additional projects to a variety of developers including Visceral Gamers and Bioware. Like many upcoming Electronic Arts titles, all of the upcoming Star Wars games are also expected to be developed on the Frostbite 3 engine.

During this year’s E3 event it was announced that fans will receive their first true look at Star Wars Battlefront in this spring of next year. The publisher’s goal to launch the game around the same time as Star Wars: Episode VII will put the game on track for a holiday 2015 release as the film is scheduled to hit box officers on Dec 18.