In a post to Electronic Arts’ blog, EA Sports vice president and general manager of golf Daryl Holt said the publisher would be moving on from Woods.
“EA Sports and Tiger Woods have also made a mutual decision to end our partnership, which includes Tiger’s named PGA Tour golf game,” Holt said. “We’ve always been big fans of Tiger, and we wish him continued success in all his future endeavors.”
Holt said EA Sports would continue to work with the PGA Tour to develop “groundbreaking” golf titles and that the publisher’s relationship with the sports organization “remains strong.”
According to ESPN.com, the Tiger Woods PGA Tour franchise sold more $771 million worth of games over its 15-year lifespan.
Woods’ agent Mark Steinberg said his client needed to re-evaluate the partnership with EA, though the world-renowned golfer had “an incredible run.”
"Outside of (John) Madden, you would be hard pressed to find a sports figure that meant as much to a video game company as Tiger meant to EA,” Steinberg said. “But times are changing and EA had to re-evaluate the partnership, and frankly so did we."
Since Woods personal life scandals in 2009, Accenture, AT&T, Gatorade and Tag Heuer have dropped or not renewed deals with the golfer, leaving just Nike and NetJets as the only sponsors to remain with him since.