The clock is constantly ticking as it counts down the days, hours and minutes leading up to Super Bowl Sunday 2013. With ticket prices averaging a tidbit over $3,000 a seat and the cheapest seats nearly $1,900 each; this special event will always be an event that generates big bucks. Whether it be sporting equipment such as: footballs, helmets, pads, jerseys, tee-shirts, caps or shoes or just maybe a quick trip to the nearest Game Stop—this event rocks!
Let’s talk about sports video games here for minute and how it plays into this scenario. EA SPORTS newest installment of Madden 13 has been a major part of The NFL Football Sports World. Some real die-hard Madden fans will reserve days off from work or call in sick just to try out a new installment of the videogame the day it hits the shelves in stores.
Don’t mess with Madden fans, because they’re in it for life. When it comes to dedication they are almost as dedicated as the Baltimore Ravens Linebacker Ray Lewis. Oh hold on for a minute. Scratch that! There is no one in football who is more dedicated than Lewis. In the Dictionary under the word dedication should be a big picture of him and nothing else.
Ray Lewis is about to end his career in the National Football League and definitely a future Hall of Famer as a middle linebacker. He is also about to partake in one the biggest games of his career, because it will be his last game which is Super Bowl XLVII. What a way to end a career. He’s considered the best motivator in NFL Football history. No other athlete can compare. This guy stands totally alone in that category and as middle linebacker he’s arguably the best to have ever played that position—of course for some, that’s still debatable.
When EA SPORTS released its newest series of Madden 13 commercials back in August of 2012, it was titled “Madden Forever.” This series of ads allowed the Baltimore Ravens captain, Lewis, the opportunity to be a little less intimidating and much more comedic. He was teamed up with funny man Paul Rudd. It was hilarious and became a big hit instantly on most networks.
This seems to be a special career ending script written only in heaven for Ray Lewis. He will soon become a very important commodity. In spite of the tragedy and allegations Lewis faced as a young pro athlete in regards to murder, in which shortly afterwards, he was exonerated of all charges. Not only will he become a role model for young athletes and adults alike, but a very bankable commodity for The NFL and the video gaming industry for many years to come.
Regardless of the outcome of Super Bowl XLVII, everyone who knows him, whether it’s his field entrance dance, the loud hyped-up huddles with teammates on the sidelines or just the plain ole’ rough and tough gridiron football—Ray Lewis is going to bring it. What’s down the road for Lewis and his connection with EA SPORTS and The Madden Series, no one knows. Maybe, there will be an installment in the near future, possibly titled MADDEN: The Locker Room with Ray Lewis or MADDEN: The Ray Lewis Library. That’s just speculation, but sounds good.
The future looks very bright for Ray Lewis and his relationship with EA SPORTS and The Madden Series. Right now, Ray Lewis is as valuable to the sport of football as was Mike Tyson to the sport of boxing during his prime. U.S. Olympian swimmer Michael Phelps just recently made a statement saying “If it wasn’t for the encouragement of Ray Lewis, he would not have continued his career as an Olympic swimmer.” He then went on to say, “Lewis was the best motivational speaker he had ever met in his entire lifetime.” They are now very close friends.
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