"But we think about them. Maybe they weren't thinking about us much when we made Battlefield 3, but I can tell you, they are thinking about us now,” Soderlund said. “They need too. We made a dent in the FPS market, and we took share from them. And I am not going to give up until I'm number one and I am going to make sure I'm number one.”
Soderlund said he likes the competition because it brings out the best in both the Battlefield and Call of Duty developers, saying EA’s development teams “are killing themselves every year to make great games.”
“I want to give our consumers the best I can. We will strive to be number one. If I said, 'Number five is probably fine,' it's hard for people to rally behind that message,” Soderlund said. “But I wouldn't say we could be number one if I didn't think we could. I think I have the right team, the right product and the right strategy to get there."
Both Battlefield 4 and Call of Duty: Ghosts launch within a week of each other this year. Battlefield 4 is out on PC, Xbox 360 and PS3 on Oct. 29 while Call of Duty: Ghosts comes out on PC, Xbox 360, PS3 and Wii U on Nov. 5.
Battlefiled 4 launches for the PS4 on Nov. 12 and Xbox One on Nov. 19 in North America while hitting shelves in Europe on Nov. 29 and Nov. 22 on each console respectively.
Call of Duty: Ghosts drops on Nov. 16 in North America and Nov. 29 in Europe for the PS4 and hits shelves in both markets on Nov. 22 for the Xbox One.