“Project Ten Dollar” sounded like a silly name when you consider that so far unlocking the in-game stores for EA’s games have thus far cost $15. But it seems that EA had other plans for this seemingly ill-named initiative. The company announced this week that they would restrict access to the online modes of their future titles starting with “Tiger Woods PGA Tour 11” for any games purchased used. If used buyers want to play EA games online they will need to pay $10 in the XBL or PSN stores to unlock the feature.
This has once again sparked the argument of “paying for content that you’ve already bought.” Gamers argue that since this content is stamped on the disc then ownership of the disc, regardless of how it was acquired should include all content.
But as they say, there are two sides to every argument. EA claims that the costs of maintaining their severs as well as developing free DLC for their titles outweigh the profit they are losing to gamers who want to wait to purchase a game used. I do feel that if I’ve bought a game I do want to own the whole game and not a watered down version of it, but I do see EA’s point that if I’m buying it at a discount then I maybe I shouldn’t get the full retail content.
While I don’t agree with this move, I’m not going to be the stereotypical outraged gamer and exclaim that I’ll never buy another EA game again. That is simply not true. But I will say this: If EA wants to charge gamers using server maintenance as an excuse then I do not want to see anymore day long outages that Bad Company 2 has suffered in the past. I don’t want weeks to pass without being able to download my Day One releases from the Cerberus Store. Take this money, EA, and actually use it for what you’re claiming you need it for. Otherwise I might start considering EA a toxic brand that I can no longer support.