EA has made a staple of putting licensed music into games for ten years now. EA Trax, as they have been called, play a serious role into EA's games, especially the Need for Speed franchise. In our ongoing interview this week with EA's Executive Producer Marcus Nilsson, we ask about the importance of the music and how they decide who makes it into the games. This is what he had to say:
It comes down to several things. One, where we think the music industry is going. EA has really great people involved, I would say it’s a central function where they have all the different contacts. We can find artists that are on the verge of being big. The music for me is important for what I want Need for Speed to be. I want Need for Speed to be a product that reflects what’s cool right now. That’s why it’s important. Putting music into a game like Need for Speed, you’ll get some people that like it and some people that hate it. That’s really the way it is, music is very polarizing.
As he states, EA always looks to give aspiring bands an opportunity. This results in a mixed bag of results, but the idea is to focus on the right type of music for each game. Dating back to Bon Jovi in Madden 2003 and the soundtrack from Burnout: Revenge, swaying from incorporating a custom soundtrack has helped both sides in the past ten years.
Stay tuned for more Q&A with EA Executive Producer Marcus Nilsson throughout this week.