According to a report today from MCV-UK, Electronic Arts sees mobile games as complimentary to blockbuster console titles like Call of Duty: Ghosts or Dragon Age 3, rebutting the myth that mobile versions of the games will threaten their existence.
Nick Earl, senior vice president for EA, said with the exponential growth of the company’s mobile gaming division, more and more gamers are exposed to the publisher’s titles, including the highly-coveted casual gamer.
Earl said that EA believes that “smartphone and tablet gaming is complimentary to console gaming,” and that both mediums can co-exist and compliment each other.
And EA doesn’t share the concern that mobile gaming will somehow ruin console gaming appeal, but rather it will work to bring more gamers to large console releases like Dragon Age 3 and Call of Duty: Ghosts.
“The growth of the mobile market excites us because we’re able to reach more than one billion mobile gamers worldwide,” Earl said.
Earl called the mobile marketplace “arguable the most competitive in the industry,” with apps launching daily. But he maintains that favors highly visible brands, as gamers will seek out what titles they recognize.
“While we will always see that one breakaway hit, we find that consumers seek high quality and recognizable brands in such a crowded environment,” Earl said, maintain that not only brand recognition but solid game development has helped EA climb the mobile charts.