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EA, Google launch 'Madden GIFerator'

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You've never sent a "Madden" challenge like this before.

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EA Sports, in conjunction with Google, launched the "Madden GIFerator," a new content-generating service, Electronic Arts announced in a press release obtained by Examiner today.

According to EA, the "GIFerator" will fuse "live NFL data with 'Madden 15' game footage" and generate "real-time GIF highlights, combined with witty headlines so fans have the perfect tool to take smack talk to the next level."

EA Sports also said that the service will consistently be updated, across all 32 NFL teams, chronicling their biggest wins, losses, heartbreaks and amazing plays, with full customization options for users. Appearing in real-time on the services official site and on other sites as well, there's no telling where your witty banter could end up on the web.

For more information on the 'Madden GIFerator,' click here.

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