Operations chief Peter Moore told Games Industry now that EA’s whooped up its fair share of hype and excitement leading into the Xbox One and PS4 launches, it’s now crunch time for the video game publisher.
“Well we need to deliver the games now. We've hyped them enough at both E3 and (at gamescom), we've done a nice job in getting a lot of excitement, now the teams go back and now it's heads down,” Moore said.
Moore called PS4’s and Xbox One’s simultaneous launch unprecedented, but said that’s no excuse for EA not to have its ducks in a row come the November release dates.
“Now you know where the finish line is –– so in Sony's case it's the 15th and the 29th –– and you need to make sure that you're ready,” Moore said. “A lot of panic, you've got this operational time to when you go theoretically final to then you deliver it, first time going through this generation, through cert and submission, all different processes than we've probably had before, yeah, it's head down and go time now. We have to deliver.”
EA’s pre-launch duties include all Xbox 360, PS3, Xbox One, and PS4 titles are flowing in and merchandised correctly, making sure manufacturing has no snags, and getting the right quantities made and delivered for retail.
“I mean it's just what we do. That's the work we do, that's the business that we're in,” Moore said.