Update: It seems that not everyone was happy with Hilleman's response. While Nintendo hasn't yet issued a statement regarding EA's conference today, Nicholas Pantazis, Games Editor in Chief at VGChartz, made the following statement in a comment left on Games Industry:
I don't have to defend the price I pay for games to anyone. I pay that price for me, and only for me, and I don't regret it in the slightest. It's very silly to believe that everyone sees gaming in the same light you do...and there are certainly people who believe challenge and triumph are some of the best things life has to offer us little humans.
Richard Hilleman, EA's chief creative officer, stated today that the next generation of gamers are looking to mobile games, and not those designed by Nintendo, as previous generations did. While speaking to an audience at D.I.C.E. Europe earlier today, Hilleman had some harsh criticism for Shigeru Miyamoto specifically:
He's falling down on the job. And for the past five years that job has been taken over by a dead guy from Cupertino. We've asked for too much time, too much skill, and too much money, sometimes all at once.
He went on to say that today's consumers want a quick, easy experience that they can take with them, and for a low price. He suggested that the next generation of consoles could win gamers back if they continuously evolve with the times. Next generation consoles will do this by increasing the focus on software updates and the launching of new services, a trend that had already began with the PS3 and Xbox 360.
We are no longer in step function; we are in evolution. We are not changing every four years; we are in continuous change. Gen 4 will increasingly become a surrogate to development of the platform overall, to the point where the hardware doesn't even matter any more.
It is true that the gaming industry is rapidly changing in a world full of fast and affordable mobile titles. EA has already made several statements regarding its evolving policies and practices, and it will be interesting to see what other companies, like Nintendo, do to keep up with the times.