But in a report from VG 24/7, Moore said EA partnered with Microsoft to gift a free copy of FIFA 14 to all Xbox One pre-order customers in Europe to take advantage of the company’s push to catch up with the PlayStation brand.
“Microsoft, particularly in Europe, feels it needs to catch up a little bit with the PlayStation brand and this is one way to do it,” Moore said. “You take soccer and you add Europe to the mix and then you bring it together.”
“And I suspect as well Microsoft is looking at ways to add value, as I’m sure Sony is here, to make the price points feel a little bit more of a bargain. We sat down a while back and talked about this and that’s how it happened.”
Moore made sure to leave no room for debate that EA had no preference for either Sony or Microsoft, saying the partnership to add FIFA 14 to Xbox One European pre-orders was simply to get the game in as many consumers hands as possible.
“We look at opportunities to put as many copies of FIFA into consumers’ hands as we possibly can,” Moore said. “We’re very proud of that game, we’re very proud of the fact that it’s not just a game that you play off a disc but the digital services, FIFA Ultimate Team, in particular is important to us, so the more consumers that own FIFA the better opportunity we have to interact with them, to be able to offer services to them, so it’s worked out well.”
Moore’s been stumping on the issue after questions of EA and Microsoft’s relationship over the exclusivity of Titanfall, saying because of phasing, consumers saw more “Microsoft stuff” at gamescom.
“(Though) it may have seemed that way, I don’t think that we’re favouring one over the other; we love them both dearly,” Moore said. “It’s important to the publishing community that both are very successful and I think they will be very successful.”
“I think the gamers, the fanboys –– I’m an Xbox guy, I’m a PlayStation guy –– they’re going to make their choices. I see a lot of talk about people who are going to try to get both,” Moore said of the Xbox One and PS4.