As our world shifts to become ever more digital, so does our shopping experience. As such, e-commerce is thriving in the digital world—and at the expense of brick and mortar stores. There have already been numerous bad headlines for brick and mortars in 2014. Loehmann’s, J.C. Penney, Blockbuster Video, Macy’s, Target, Sears, Best Buy and RadioShack are all either closing down or drastically cutting number of stores and/or employees.
It’s forecasted that by 2017 60 percent of all U.S. retail sales will involve the Internet in some way (direct sale or research), and 10.3 percent of total U.S. retail sales will be online purchases. While it’s true that you can perhaps better assess a product’s quality in-store, online reviews speak to quality from experience—and a full 88 percent of consumers are influenced by online reviews. Also, consumers dislike how difficult it sometimes is to locate a product at a brick and mortar store.
Top deal closers for online retailers to focus on include free delivery options, lower prices, free returns and better virtual view of products. To learn more about how e-commerce is thriving in the digital world, check out the infographic here!