It's all about branding. “Spokesperson for Girl Scouts sent a letter to the company, “Using the Thin Mint name which is synonymous with Girls Scouts who enrich the lives of young girls and women is an atrocity.” The approach, going after the younger generation is not new and cigarette companies have used the ploys since the fifties.
Tootsie Roll and Cinnamon Post Crunch
The trademarks have never been asked for permission to use. Promoting addictive substances by using well recognized childhood name brands and flavors is a direct link to starting a habit ‘for life’ by employing them to use E-cigarettes while they are young.
Television banned the promotion of cigarettes
Sporting events are the next highest advertised. Cigarettes have become the most highly regulated form of advertising. The companies advertise in convenience stores with promotions and giveaways.
Cigarette ads targeting youth, violating $250 billion settlement in 1989
Cigarette companies have become more subtle about it, but this advertising campaign and the use of childhood products is blatant. Youth-targeted advertising is not just selective it has increased. This finding and the E-cigarette blatant use of Girl Scout cookie brand reinforces the need to ban cigarette advertising in magazines, TV, radio and television.
A lasting moral stand, would be to ban this kind of advertising forever, not just a temporary pretend to desist by tobacco and E-cigarette companies.
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