Rolling Stone Magazine is receiving a high honor following their controversial Dzhokhar Tsarnaev cover. On Dec. 4, the New York Post reported that Adweek has given the magazine props... naming their Bomber Cover issue the "most memorable cover of the year" at their annual Hot List party held on Tuesday night.
"Far from hurting sales of the 46-year-old title or the longer-term fortunes of the publisher, the move sparked a conversation and, now, an award. Rolling Stone, 'proving again that while sex sells, controversy does too,' concluded Adweek" (via the New York Post). Naturally this "honor" is stirring up crazy controversy all over the Internet today.
The Dzhokhar Tsarnaev Rolling Stone cover was released in July of 2013 and thousands of people boycotted the magazine. Retailers from CVS to BJ's decided not to sell the magazine -- but this didn't hurt Rolling Stone. In fact, the magazine just about doubled their sales for this particular issue. According to the New York Post, more than 120,000 Tsarnaev cover magazines were sold.
News that the magazine has received such recognition is reigniting discussion. Many people can't believe that Rolling Stone has been honored after they upset so many people... but you know what they say. Controversy sells... and there's no such thing as "bad publicity."
And so Rolling Stone wins... at least Adweek thinks so.
© Effie Orfanides 2013