There seems to be a new trend these days within the film industry. When A-listers like Dwayne “The Rock” Johnson and “The Hunger Games” Liam Hemsworth can’t get their movies into a theater they’ll push it right to DVD. That’s what happened to Johnson and Hemsworth’s latest movie, “Empire State.”
The movie, also co-starring Emma Roberts, “Twilight” Nikki Reed, “90210” Shenae Grimes, and “Entourage” Jerry Ferrara, is described “as a drama centered on two childhood friends who plan to rob an armored car depository, and the NYPD officer (Johnson) who stands in their way.” according to IMDb.
The film is directed by Dito Montiel who has also directed “A Guide to Recognizing Your Saints,” “The Son of No One,” and “Fighting.”
“Empire State” had a meager budget compared to the blockbusters Dwayne Johnson and Liam Hemsworth are used to starring in; $11 million. Montiel’s plan was never to put the movie in theaters and risk spending big bucks on production and advertising to get in there. Instead, his plan was to go directly to DVD with the hopes of making his millions on the “at-home” market.
Many producers and production companies are following this path thanks to the recent growing trend in streaming media. The popularity continues to rise as Netflix, Amazon, Hulu, and Crackle all showcase exclusive television and movie entertainment.
“Empire State” is available on DVD September 3rd.