In an interview with InStyle.com Olowu said: "This collection is for anyone from 18 to 80. Everything has a flattering element, whether you mix prints or pull out one piece and keep it simple”.
Olowu is also one of The First Lady of the United States Michelle Obama favorite designers; she has been seen wearing his designs often. He is known for his great use of color and vibrant prints.
Olowu said in a press release: “I am proud to partner with jcpenney to create and launch this new seasonal collection”. He also said: “Working with jcpenney has allowed me to merge my vision of style and quality with their affordability, resulting in a line that is stylish, beautifully made and accessible. It has been an exciting experience to bring this fashion and home collection to life”.
The price range of the collection is from $10 to $100 dollars and it includes handbags, shoes, clothes, accessories and home décor.
The line will be available in JCP stores and online from March through May 2013.
Take a look at the Lookbook in the slideshow.