A new Dunkin' Donuts ad is being called "racist" by a human rights group after an ad campaign for the company's new "charcoal doughnut" was launched Thailand.
The ad that appears on posters and in TV commercials in Thailand, features a woman wearing bright pink lipstick and black body and face makeup holding one of Dunkin' Donuts new "charcoal donuts" in her hand.
She has jet black hair worn in a 1950s "beehive" hairstyle and is shown holding a bitten doughnut alongside a slogan that says, "Break every rule of deliciousness."
Human Rights Watch, based in New York City, asked Dunkin' Donuts to pull the ad, stating that it is "both bizarre and racist that Dunkin' Donuts thinks that it must color a woman's skin black and accentuate her lips with bright pink lipstick to sell a chocolate doughnut."
The group feels that if the same ad campaign was run in the United States, it would cause "howls of outrage."
NBC reported on Aug. 30, 2013 that the company apologized for the ad and intends to work with their franchise in Thailand to pull the entire ad campaign.
In a statement issued to NBC News, Chief Communications Officer for Dunkin' Brands Karen Raskopf stated, "We are working with our franchisee to immediately pull the television spot and to change the campaign."
While the U.S.-based Dunkin' Donuts has apologized, the head of the franchise in Thailand doesn't think there's anything wrong with the ad, stating that the criticism was "paranoid American thinking."