An ad for a new chocolate donut has Dunkin Donuts apologizing for offending the black community.
In a report from the Associated Press in The Christian Science Monitor on Sunday, the company’s headquarters apologized for an advertisement out of Thailand that featured an Asian model in black makeup.
The poster for the chocolate-flavored “Charcoal Donut” has the model holding the new product and covered in black makeup and bright pink lipstick with a beehive hairdo .
The Dunkin’ Donut’s CEO Nadim Salhaniin Thailand defended the ad, saying that the campaign is not meant for an American audience. He called the outrage just a case of paranoia from the United States and that he did not see anything wrong with the depiction.
"Dunkin' Donuts recognizes the insensitivity of this spot and on behalf of our Thailand franchisee and our company, we apologize for any offense it caused," Karen Raskopf, chief communications officer for Dunkin' Brands according to the report.
Opposition claimed that the depiction resembled derogatory caricatures of African Americans from the 19th and 20th century.
"It's both bizarre and racist that Dunkin' Donuts thinks that it must color a woman's skin black and accentuate her lips with bright pink lipstick to sell a chocolate doughnut," said Phil Robertson, the deputy director for Human Rights Watch in Asia according to Opposing Views.
The organization brought attention to the ad and was the main force in getting the ads removed.
Thai businesses have come under fire for being racist in the past. In July, a KFC knock-off named Hitler fried chicken. KFC voiced against the restaurant and called it “extremely distasteful”.