Dunkin’ Donuts is coming to California for the first time in 12 long years, and sugar lovers in the West Coast state are already thinking hungrily about the restaurant sites’ upcoming arrival. As part of its latest expansion venture, the wildly popular Dunkin’ Donuts hopes to find more success in California with its signature coffee, doughnuts, and pastries. News Max reveals this Wednesday, June 11, that the chain’s company leaders formally announced that the coffee and bakery giant will be setting up shop in a hopeful 1,000 places throughout the state soon.
After a fresh dozen years — pun intended — Dunkin’ Donuts California stores are going to be a real thing in the western state before 2014 comes to an end. These first branches are going to be relatively few in number and based on the company’s traditional design and basic structure. A total of five initial sites are set to be established in Whittier, Modesto, Long Beach, Downey, and Santa Monica, California, as part of the introductory expansion roll out.
Yet residents on the West Coast who don’t live in or near these areas have no reason to worry. According to the press release from the Dunkin’ Donuts company, an additional 200 coffee and bakery restaurant chains are expected to be coming to the state before long. And while it may be far away at this point in time, one official even noted that they hope to “have as many as 1,000 restaurant sites throughout [California] eventually.”
MSN Money News similarly notes that these designs to create Dunkin’ Donuts California sites for the first time in 12 years have been long in the making, but now that the plans have finally reached development, construction will be picking up pace quickly.
"We are pleased with the solid start to our California development plans, and today's announcement of the locations of our first new traditional Dunkin' Donuts restaurants represents development that is ahead of schedule due to the strong interest of prospective franchisees and consumers across the state," Paul Twohig, president of Dunkin' Donuts U.S. and Canada, and Dunkin' Donuts & Baskin-Robbins Europe and Latin America offered today in a public comment.
While such coffee shops as Starbucks have been ruling the West Coast roost in California for the past decade, Dunkin’ Donuts intends to bring some fresh competition and doughnuts into the mix since their last closing back in 2002. The move back to the state is also going to throw a bit of opposition with fellow doughnut chains like Krispy Kreme.
Dunkin’ Donuts feels that they are up to this big challenge, however. The senior director for U.S. operations and franchise processes, Steve Rafferty, said in a recent statement that it’s not only the competition the bakery giant will need to contend with, but also finding quality locations that are convenient and accessible to customers.
"A lot of the other coffee competitors and quick-serve restaurants are already there," Rafferty told a local California newspaper. "We're the last ones in. And we know there are drive-through restrictions in certain towns and it will be a little more challenging for us to get the best corner."
Although three non-traditional Dunkin’ Donuts sites have remained in California, this is the first time that fully equipped sites are coming back to the West Coast, and both company officials as well as customers, no doubt, are excited about the upcoming transition. Are you looking forward to the long-awaited return of these new locales?
"We are especially happy to be partnering with such experienced and passionate franchise groups as we begin opening traditional Dunkin' Donuts restaurants in California," Twohig concluded. "We look forward to keeping Californians running on our brand's high-quality coffee, sandwiches and baked goods."